Best of ADCD: Presentations from Filip Borcov

The African continent offers significant opportunities for IT companies looking to expand and reach new audiences. The market is still young, and levels of digital infrastructure vary greatly from one country to another. At one end of the spectrum is South Africa — the continent’s most advanced digital ecosystem — and at the other, the Central African Republic, which has the lowest Internet penetration rate.

However, everything is constantly changing. Professional both from Africa and other continents are coming together to seek for new solutions and establish communities for African market to grow. That's why Africa Datacenters & Cloud Days (ADCD) was created. It is a leading regional industry event dedicated to the development of data-centre infrastructure, cloud technologies, domain services, and the wider digital ecosystem across Africa. The event brings together hosting providers, telecom operators, data-centre experts, regulators, and global technology companies to discuss the future of Africa’s digital transformation.

Filip Borcov, founder of Site.pro, has personally visited 24 African countries, studying their hosting environments, digital readiness, and business potential. His journey and insights have been documented in the Shared Hosting Tips YouTube series — and the story does not end there.

In February 2026, Borcov will once again bring these insights to ADCD in Tunisia, where Site.pro will be one of the event’s main sponsors. His participation highlights the growing collaboration between African hosting companies and international infrastructure providers committed to strengthening the digital Africa.

In the meantime, you can watch Site.pro’s presentations from previous years.

Africa Today and Tomorrow

The indepth analysis of trends in the African digital market. Filip Borcov shares data, as well as his thoughts, on current problems Africa faces, and its potential to grow, only day rivaling the markets of Europe and USA.

Growth Hacking, Hosting and Website Builder

A presentation about the growth hacking methodology in the hosting industry. Filip makes a statement that a CEO’s main responsibility is continuous learning, especially from their own data. The point is illustrated with real experiments: removing free trials increased sales, testing paid features before building them validated demand, small UI or copy changes boosted conversions, and pricing tests revealed whether new suppliers were worth the effort.

Exploring Africa‘s IT Future and Key Industry Trends

A discussion between Filip Borcov, Antonio Calvelli and Alessandro Peloso from Virtuozzo. The experts talk about data storage in Africa, Virtuozzo platform (previously a part of Plesk company) integrations, Chinese investments, and Africa’s IT future.

Data Privacy Regulations in Africa

Zied Elair, Lawyer & Data Protection Officer Lawyer, and Filip Borcov, Incredible at Site.pro talk about data privacy regulations in Africa. Zied Elair gives insight on how GDPR influences African laws, the pricing of hiring a lawyer for companies, and the role of ADCD event in development of the continent.

Hosting Opportunities and Market Expansion

Matija Jekovec, COO, DHH SpA, and Filip Borcov, Incredible from Site.pro discuss DHH's hosting opportunities and market expansion in the African continent. Experts talk about customer acquisition costs, supporting local entrepreneurs, the necessity of ADCD existence.

Advantages and Challenges of SaaS Solutions

A discussion between Belhassen Jerbi, General Manager, Product & Technology Executive, DATAHORIZON and Filip Borcov, Incredible at Site.pro about advantages and challenges of SaaS Solutions in the African market. They analyse the cloud usage and compare data centres in Germany and Tunisia.

Expanding of Data Centers in Tunisia

In this video Tarek Ben Haj BelKacem, Product Owner, ELCO Solutions and Filip Borcov, Incredible at Site.pro talk about expanding data centers in Tunisia, discussing about how the African market will look after a decade, the investment potential, and the collaboration between European and American data centres.

Stay Tuned

More insights, ideas, and conversations are coming from February 2nd to February 3rd 2026. Join the event at Tunis Grand Hotel, Tunisia, if you're going to be around. In any case, we’ll absolutely upload the presentation video recordings to our YouTube channel. See you later!